Square business card designs in the shop

When I designed my business card for my Chloe+Isabel boutique, I got some nice feedback from other merchandisers who liked the unique design. I love the square shape and pearlescent cardstock that I used for these, and I had fun working with the C+I color palette and style to create them.

Shortly after that I did some design work for a friend who is a consultant for Rodan+Fields and I started thinking that other direct sales people could probably use some design assistance as they work to establish their own brand and create marketing materials. I just added a new Etsy listing for custom square business cards for any direct sales business, and I hope to add some other options (postcards, rack cards, flyers, invitations, etc.) soon - in the meantime, email me if you'd like a quote on any of those materials!

chloe+isabel watercolor pearl square business card design

First Communion Invitations - New in the Shop!

One of the most popular categories in my Etsy shop at this time of year is First Communion invitations. I love designing items for these pretty spring celebrations, and I really enjoyed creating custom designs for my own son's First Communion a few years ago. 

I've had some pretty, simple silhouette invitations in the shop for a few years, so this year I decided to update them with a few different options of watercolor backgrounds and a modern calligraphy script. I love the way they came out, and the background is super simple to modify for customers who want different colors. You can check them out here, and I can create cupcake toppers, thank-you notes, and other printables to coordinate with these themes as well.

Squarespace Website Design for Single Thread Boutique Blog

I recently finished up another website design project; this one was the fashion & style blog for a great little boutique in Indiana - Single Thread Boutique. Read the details about this project on my work website!

Squarespace Website Design for Single Thead Boutique Blog - by jwilliamscommunications.com

Easy and Budget-Friendly Lavender Chevron Birthday Party Theme

My daughter's birthday was in August, and this year she requested a small family birthday party, which was just fine with me! That gave me an opportunity to focus on some cute details without stressing over a big, expensive bash. 

girls'  chevron maxi dress

Maggie's favorite color is lavender, so we used that as our starting point. She asked to get a comfortable maxi dress to wear for the party, and when I came across this dress on Lolly Wolly Doodle, we decided to purchase it and use a chevron print in the decor too.  If you're looking for cute girls' clothes, whether for a party or not, I recommend checking out Lolly Wolly Doodle's website and Facebook page - I love supporting another mom-owned business, and they have a fantastic success story about how they grew their business! They'll monogram their items very inexpensively, so that adds a cute personalized touch.

I designed a simple invitation that we emailed to the family - similar to this chevron invitation I'm now carrying in my Etsy shop - I'm able to customize it for whatever color scheme my clients need, so it's a really versatile design.

We set up a little drink and snack station within easy reach for all of the little cousins, and decorated with some inexpensive and cute tissue paper flowers, crepe paper streamers, and a banner I designed to coordinate with the theme:

I got the chevron paper drinking straws from this Etsy shop - I loved that it was another Etsy seller from Arizona, and she has tons of color options and other cute items (treat bags, washi tape, twine) that are perfect for parties.

Rather than ice cream, Maggie wanted a make-your-own sundae bar like Luke had for his birthday party earlier this year. 

It was a very relaxed get-together and we all had a great time - and I had a happy eight (!!) year old.


New Squarespace website design for Seventh & Stone

Barbara Stellmach, the owner of the store Seventh & Stone, contacted me about working on her website design. A fellow Etsy seller, Barb creates beautiful and unique handmade jewelry – she incorporates Lake Superior stones into many of the designs, which are inspired by her gorgeous surroundings on the north shore of Lake Superior in Minnesota. Along with her own designs, Barb carries a carefully curated selection of handmade goods, crafted by artisans – many of them from her area. 

She wanted a website that was clean and well-organized, showcasing the products with links to the individual artists – such a great way to convey the wide array of talent that goes into creating these items. Our collaboration resulted in a lovely, functional site design and its corresponding mobile version. Barb has been a pleasure to work with, and I'm so excited about the final product! You must click over and check it out (and there's a link to her Etsy shop in the navigation!) - and if you're lucky enough to live nearby, stop in and see her at Seventh and Stone!

Logo and branding design projects

Logo and branding design projects have kept me busy over the past few months – check out some of the brand boards I've created here, and you can see more details over at www.jwilliamscommunications.com/blog. I have worked with some great people, and I love helping these business owners bring their vision to life.

Website Design Projects

Squarespace website design has become a popular service in my Etsy shop and with some of my local clients. I've worked with some great people so far this year, in a variety of different industries. Check out fabulous photographer Alisha Sims' new boudoir photography site, Fearlessly Feminine, and Sunset Interiors Furniture & Design. I love working with these business owners on this platform - I'm able to design the site for them, and Squarespace is user friendly enough for them to continue to add content later. More projects are in progress - I can't wait to share them!

fearlessly feminine website design

Fairy birthday party

One of my favorite birthday party themes that we've done for my daughter is her fairy party. I designed a cute fairy invitation, with a pink watercolor background and silhouettes: 

For the cake, I bought the delicious chocolate round cake from Costco and just spruced it up with a bunch of sprinkles and a topper I designed to coordinate with the theme. We placed it on a dessert table decorated with a banner and tissue paper pom-poms. I purchased fairy wings, tutus, and wands for the girls to wear at the party and take home as favors (comment below if you want the source - great prices!). It was fun, cute, and a great memory for my daughter!

fairy themed little girl's birthday party

First Communion Invitation and Party

It's a busy time of year for my Etsy shop - I always do a lot of invitations and party printables for people celebrating their children's First Communion. Check out the invitation and party I did for my own son's First Communion last year. I went with a simple, clean gray design for the invitation:

And for the party, a table setup including wheat and grapes (a little Catholic symbolism there) and a fabulous cake by Lucy at Pretty Sweet Desserts (chocolate and salted caramel buttercream!) that she designed to coordinate with the theme:

We had a barbecue lunch catered and invited close family and friends - a perfect way to celebrate Luke's special day!